The Identity Mission – Accept, Appreciate, Achieve
Identity is a unique and empowering, nationwide online magazine that was created not only for the average woman, but for that unique woman within you.
We are all individual in our thoughts, interests, beliefs and experiences. Each of us harbors our own fears, doubts, questions and insecurities. That’s why we bring you a positive and safe place to turn for information, inspiration, support, sharing, and “permission” to just be who you are.
We’re not all about the latest and greatest diets, fashion fads, celebrity chatter and beauty miracles; there’s enough of that out there…and there is no quick fix when it comes to your health. Identity’s purpose is to encourage our readers to embrace her inner self, to love who she is, and to achieve her potential without comparison to anyone else.
Our articles and insights are hand selected to reflect these important philosophies of self-love and self-help. They are meant to guide so that you see yourself in the best possible light, as you always should.
So celebrate your lives, your bodies, your successes and failures.
The Identity Woman – You!
Whether you’re a wife, mother, student, business professional, teacher or artist, YOU are the Identity woman. You’re strong and intelligent, with professional achievements and personal convictions. You’re funny and curious, always wanting to lend a hand and learn something new. You’re ambitious and outgoing, open to new ideas that will make a worthwhile difference in your life. You’re caring and nurturing, often more focused on home and work obligations than you are on yourself. You go all day, yet can’t resist priceless time curled up on the couch with a good movie or book. Separate from that, you’re a woman, like us all, with moments of discontent, at times feeling less than self-confident, even perhaps alone in your concerns. You need a place to reach out. Identity is that place.
Identity is designed for women who turn their nose up at the typical gossip and crazes with which we’re bombarded. It’s for those of us who have no interest in feeling inferior to the airbrushed and enhanced cover girls that dominate our media, and sometimes compel us to emulate. The Identity woman doesn’t want to be constantly reminded of who she’s not…she wants to know that who she is, is by far more than enough.
The Identity Creator – Personal Message from Susan Vernicek
Dear Identity Reader:
My two driving forces in life from a young age have been to run my own business, and have a positive influence on others. Like many fine women I know, I’ve always had to work hard for what I want. I’m a native New Jersey girl from Wharton, where I still reside, and have always had a creative spirit. After graduating with a Fine Arts degree and a dual focus in Graphic Design and Photography from Frostburg State University in Maryland, I had a tough time finding a job, so I decided to spread my wings and spend a summer in London with a friend. When I came back, I had a renewed sense of purpose, and found a job in the graphics department of a medical company. While I experienced and learned a tremendous amount with that company, I had many not-so-great moments. The end result of sticking with that focus was Identity Magazine.
Being a woman with many interests, and all the same concerns as my female counterparts, I relied on the media for information that could help improve and inspire my life. Through my own discontentment with all the in-your-face ads and useless information about diet fads, fashion trends, and celebrity gossip found in other magazines - Identity was born. I believe our role models should be in our everyday lives; not photo-touched fashion plates on a page. Identity is my gift to every woman, for being who she is, and the best that she can be. I hope you enjoy it.
