In the Media

Susan Vernicek Featured in Founding Moms

Susan Vernicek
Written by Susan Vernicek

For the past twelve years Susan Vernicek has been helping women accept, appreciate, and achieve through Identity, the online magazine she founded. Now pregnant (with twins!) she’s excited to join the mom entrepreneur club.

For the past twelve years Susan Vernicek has been helping women accept, appreciate, and achieve through Identity, the online magazine she founded. Now pregnant (with twins!) she’s excited to join the mom entrepreneur club. Read on to learn more about this publishing power house.

Full Article Below:

What business did you start up?

I started S&J Identity, Inc. otherwise known as Identity Magazine in 2006. Left my full time job to be a full-time entrepreneur in 2009.

What motivated you to do it?

I was on a mission to empower women to accept, appreciate, and achieve within themselves and within their lives. But, you would never know this small-town Jersey girl spent years struggling with my own ‘identity.’ I climbed my way out of a learning disability, a difficult environment, and a job that made me feel inadequate.

I began my career at a medical company after receiving my bachelor’s degree in graphic design and photography from Frostburg State University. I had big dreams of designing groundbreaking advertisements.

But, instead, I spent my workdays altering images of people’s (including my own) faces. Spending so much of my time distorting and reworking myself, essentially who I was—my identity—began to take its toll. I didn’t want to spend my time as a guinea pig, manipulating my then 25-year-old face, so that my company would have a “perfectly” proportioned scale to work with—I wanted to leave work feeling fulfilled, not inadequate.

Hence, Identity Magazine was born.

How many children do you have, and how old are they?

I am currently pregnant with spontaneous twins! They are due this July 11, 2014, but the docs say end of June.

How long have you been running your business?

I started in 2006, but left my job in 2009, therefore I would say hard core entrepreneur since 2009.

How long did it take you to start becoming profitable and/or successful, however you choose to measure success?

My first profitable year was 2012! Took a long time!

How did your family react to you starting your own business?

My family has been amazing and extremely supportive.

Easiest part of your job?

Nothing is easy, but it’s fun, refreshing and I love connecting with other women each day.

Hardest part of your job?

Staying on track with my focused goals and passions. Many “silver, shiny, objects” come my way and are tempting to act on, but if they are not in your 90 day plan, put it on your waiting list.

What skill would you most like to improve?

I’m always working on improving the quality of my work.

What tools or advice do you wish you knew then that you know now?

To be honest, nothing. I have always been strong and secure with my journey and its pace. I never felt pressured to rush my success, and had great advice along the way.

What is the accomplishment you are most proud of?

I’m so proud that I didn’t give up because many would have not seeing a profit so soon. I believe it takes guts to keep pushing and not giving up.

Favorite part of a typical day?

My morning coffee and my morning walks/run with my American Bulldog, Missy.

Childhood ambition?

Sports-soccer-business owner.

Time of day you get the most work done?

Depends on my mood – either early morning or after 7pm at night.

Last purchase?

Alphabet letters for our nursery.

Favorite book or magazine?

The How of Happiness (book), Magazine – Identity of course 🙂

Inspiration? Life.

Least likely to…cook.

My life….fun and busy.

About the author

Susan Vernicek

Susan Vernicek

Facts about Susan Vernicek:
• She’s happily married and a mother of 3.5 year old twins.

• She’s tried almost every fad diet back in her quick-fix days, admits at age 36 it’s a struggle to work hard on overall balance and is focused on not giving into the unhealthy fads we see daily.

• She’s all natural with natural blonde hair, uneven breasts, a bigger nose, and full of curves that she learns to appreciate more and more each day.

• She had a career where part of her job was staring at herself 40 hours a week manipulating her very own face as well as others.

• She’s the youngest of 7, ranging from 36-55+, an Aunt, Great Aunt and even younger than some of her nieces and nephews!

• She’s traveled and seen over 8 countries and spent a summer in London finding her passion and embracing life.

• She created S&J Identity, Inc. AKA, having no business background and at the age of 25.

•She's a certified Holistic Health Coach and Diamond BeachBody Coach

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