In the Media

Accept, Appreciate, Achieve: One Sister’s Journey to Get the A’s in Life

Susan Vernicek - Mindset Mentor
Susan Vernicek
Written by Susan Vernicek


Nearly 10 years ago, alumna Susan Vernicek, Gamma Zeta, launched  Identity  magazine with a simple purpose: to inspire women to accept and enjoy themselves for who they truly are.

“Everywhere I looked, I saw messages persuading me that I should be someone else, change my body, or buy this expensive shirt that actress so and so has,” she recalls. “Even in magazines like  O, The Oprah Magazine, articles teach women how to live their best life and embrace who they are, but ran advertisements next to the articles that marketed the ‘perfect’ body and face. In fact, I started my career creating posters like these, digitally altering faces — including my own. Thankfully, I soon realized that this fakeness was not worth aspiring to. Instead, I decided to just be myself, and strive to be the best version of me that I can.”

Susan started  Identity  to create a space where women can, in her words, “showcase themselves as is, so-called ‘flaws’ and all.” The digital magazine runs articles and blog posts about many facets of women’s wellness including career advice, personal growth, and adopting and maintaining a strong sense of self. Susan also tours the country giving speeches and holding workshops on self-awareness and achieving a healthy self-esteem. In May and June, she will host the  Identity Live at Sea Celebration and Empowerment Cruise  to Bermuda, featuring speakers, workshops, and self-help sessions for women.

Susan knows about what she speaks. For her, the road to well-being and self-acceptance was difficult. In college, she struggled with alcohol and a debilitating personal relationship. “My Alpha Sigma Tau Sisters in Gamma Zeta had to hold an intervention for me,” she remembers. “They helped me get my drinking under control, and supported me through my ‘rock bottom moment.’ Because my Sisters caught on to the problem, spoke up, and stuck with me, I was able to conquer another life challenge and and get onto the path of well-being. Who knows what would have happened if not for them. It was turning point in my life, and I am forever grateful.”

Today, Susan believes that every experience, good or bad, can help create self-awareness and self-respect. “Every obstacle in life is a step closer to realizing who you are,” she says. “Every experience can build character and self-acceptance. I wouldn’t have accepted who I am without the confidence gained by overcoming hurdles.” She calls this accomplishment “getting the A’s in life:  Accept,  Appreciate,  Achieve.”

Carrying this message to others is her life’s work.

About the author

Susan Vernicek

Susan Vernicek

Facts about Susan Vernicek:
She's happily married and a mother of 5-year-old twins.

She's tried almost every fad diet back in her quick-fix days, admits at age 38, it’s a struggle to work hard on overall balance and is focused on not giving in to the unhealthy fads we see daily.

She’s all-natural with naturally blonde hair, uneven breasts, a bigger nose, and full of curves that she learns to appreciate more and more each day.

She had a career where part of her job was staring at herself 40 hours a week manipulating her very own face as well as others.

She’s the youngest of 7, ranging from 38-60+, an Aunt, Great Aunt, and even younger than some of her nieces and nephews!

She’s traveled and seen over 8 countries and spent a summer in London finding her passion and embracing life.

She created CJS Identity Properties. AKA, having no business background and at the age of 25.

She's a certified holistic life, mindset, nutrition, and fitness Coach.

Leave a Comment