There is no need to stress the importance of having a social media presence for your business. It is the first line of defense when it comes to introducing new potential customers to your services and products, maybe even more important than your website in some cases.
So naturally, you need to consider the best possible social media strategy that can propel your business even further and help you acquire even more users.
This article is here to help you with that by providing you with the knowledge and tools you need to create a successful social media strategy for your SMB.
First step is defining the social media platforms
It is essential that you decide on which social media platforms you want to be active. This means that you’ll have to devote attention to each one equally and to coordinate your strategy across the platforms. These decisions should be based on your industry and business direction. For example, LinkedIn is a great platform for SMB focused on finding partnerships or gathering quality workforce.
It gives your company an opportunity to showcase its values, goals and knowledge. On the other hand, Facebook offers a more personal approach, as you can introduce your potential users to your team, workspace and of course products, it creates a bit of more user-friendly visual identity for your SMB.
However, if you opt to allow your clients to contact you via IMs you will need to delegate some funds towards customer support as this can be quite demanding to keep up with.
Of course, there are the new fan favorites, Instagram and Snapchat. Instagram is all about storytelling and creating a visual experience for your customers, now if your SMB is in an industry where this is essential you can definitely include it in your strategy.
However, if you lack the visual aspect of your business having an Instagram account can be just time consuming and have little to no effect on your user acquisition.
Next is creating worthy content
The content that you produce and place on social media is what is supposed to attract new customers and keep people interested in your company and your brand. So when creating a social media strategy you need to think at least three steps ahead and create sufficient amount of content as to avoid having slow days.
First you should decide how often do you want to post on social media and at what times, so based on that you can access the amount of content that you need to produce. Keep in mind that even if you plan out your strategy and have sufficient amount of content prepared, it is still important to follow trending topics.
And if necessary you can replace some of your scheduled posts with something currently relevant and trending for your industry, that way your customers will know that you are staying on top of the latest events in your field of expertise.
It is important to hear back from your customers and your target demographic if the content that you have promoted has been effective. So make sure you get feedback from different sources. You can hire a company to run some surveys regarding the effectiveness of your campaigns.
There are a lot of opportunities for people to get paid to take surveys so the companies that provide this type of service don’t lack the relevant demographics to provide you with the necessary data to help you improve on your social media strategy. You can also track metrics on social media and make decisions regarding your strategy based on that as well.
It is important to constantly track and adjust your social media strategy based on industry trends and customer demands. That is the only way for it to truly succeed in getting your SMB the exposure and customers it needs.
Don’t forget to invest in social media ads
Of course, this doesn’t mean you should go overboard and boost literally every post or run your ads indefinitely. The key is deciding what is important enough that you want a much wider audience to see, and if there is a promotion or a sale you are willing to start that should be widely advertised.
So in those situations, when what you have to say can really attract more users or peak their interest that is when you should invest in social media adds so as to maximize your SMB exposure on all platforms.
You are now equipped with all the right tools to start your social media strategy development. Just make sure you don’t get your hopes up too high, it is still your company and your product that will attract the most users, and if they lack in quality, no amount of exposure can help.
And also beware, if you offer false advertising on any of your services, you will get called out on social media by your users, and recovering from something like that can take a while.
Identity Magazine is all about guiding women to discover their powers of Self-Acceptance, Appreciation, and Personal Achievement. We ask that every contributor and expert answer the Identity 5 questions in keeping with our theme. Their answers can be random and in the moment or they can be aligned with the current article they have written. In that way, and as a team, we hope to encourage and motivate each other, thus inspiring you to Get All A’s.
1. What have you accepted within your life, physically and/or mentally? Additionally, what are you still working on accepting? Now, we’re talking about resignation, rather stepping into, embraced, and owned.
I’m sure many can relate…the challenges of being a single working mom—an entrepreneur.
2. What have you learned to appreciate about yourself and/or within your life, physically and mentally? On the other hand OR in contrast, are there elements of who you are that you’re still working on appreciating?
I really appreciate the freedom my work allows me. Being able to stay at home when necessary, travel and communicate with people from different backgrounds.
3. What is one of your most rewarding achievements in life? Tell us not only what makes YOU most proud but also share the goals and dreams that you still have.
Definitely building my career and raising my kids.
4. Of course, we all have imperfections, or so we think. In truth, we are all perfectly imperfect. What are your not-so-perfect ways? Likewise, what imperfections and quirks create who you are—your Identity?
My Perfectionism and stubbornness for sure.
5. “I Love My…” is an outlet for you to appreciate and express all the positive traits that make you…well…YOU! In fact, sharing what you love about yourself will make you smile, feel empowered, and uplift your spirit and soul. (We assure you!) Therefore, Identity challenges you to complete the phrase “I Love My…?”
I’m lucky and I Love my life as a mom and an entrepreneur.