12 Days of Shopping from These Women in Business

12 Days of Shopping from These Women
I’ve experienced imposter syndrome and so has pretty much every Mompreneur going after what she wants.
Written by Susan Vernicek

Shopping for the holidays? Hear about these 12 women and why they started their businesses. You just may be inspired to shop from them!

It’s that time of year to CELEBRATE the holidays, family, friends, and women in business!    There are so many opportunities available for ANYBODY–seriously, there is no shortage of opportunity.

I’m here to spotlight 12 women I’ve met this year! We all have unique backgrounds and stories as to why we have started our businesses.   Some of have multiple businesses, some of us have added additional opportunities to earn and grow and some of us are working 9-5 WITH a side hustle. And some,   working the network marketing life full-time–Amazing!

These women are BRAVE and have goals like you. They want to earn more on their watch and timeline, retire before 70, save for their kids to go to college, go on family vacations, pay cash for holiday gifts, and so many more reasons.

Let’s support that!

I invite you to learn about these amazing women in business, their stories and if you feel compelled to support them during the holidays–well, fabulous! If you feel like sharing this article to support–well, even more fabulous!

We thank you for supporting and shopping small businesses–women in business and if you’re inspired to start a business or side hustle–GO FOR IT. Make sure it’s a passion, and have fun!

12 Days of Shopping from These Women

On the 1st day of shopping, this woman shared with me…

HealthywithJami.comJami Josephson-Chace
A free Health Print with Jami

Why were you inspired to start your business?

As a former US Ballroom Champion, I was blessed with a beautiful son at age 45, and it changed my way of life forever. I no longer wanted a dance career that had me traveling all over the world (been there, done that!), and wanted something that I could care about and do from home so I could be around for my son.

Shaklee has given me that, and for that I am so grateful.

Besides the great financial rewards and trips, Shaklee has given me something even better, and that’s helping people not only to get healthy and live a greener life, but to help them create their own sustainable business, an income stream they can have forever, and even pass that onto their children.

How have you evolved as a woman since starting your business?

Since starting my home business 6 years ago with Shaklee, I can say I have learned a lot! And I am still learning. It can be very scary to reinvent yourself. Changing my successful career in my mid 40’s was scary, but I’m loving all the new knowledge I have gained and the personal development that comes with it. Especially in the health field. (Yep, 51 and breezed through menopause!).

On top of that, I have made so many amazing connections with other networkers, moms, and those who are looking for safe healthy products. The best part is the influence I am giving to my son… he’s only 6 but knows much about a vitamin and organic cleaners. Makes me so proud! I’m so grateful to find a new passion where I can continually grow and help support others in health and wealth.

On the 2nd day of shopping,  this woman shared with me

Melissa Post - CBD OilMelissa Post
Heal with CBD Oil

Why were you inspired to start your business?

I was inspired by my daughter to start my CBD Oil business . My daughter has Epilepsy and was tired of the way her prescribed medications were making her feel so she started doing her own research for natural alternatives and she found CBD Oil. She brought it to my attention, asked me to do my own research and after day 1, I was in! I not only wanted her to try it, but I wanted to become more involved in the industry so I found Hempworx and signed up to be an Affiliate right away.

How have you evolved as a woman since starting your business?

Since starting the CBD Oil business, I have figured out my purpose in life. I feel like I’m doing exactly what I’m supposed to be doing — which is helping others. By sharing our journey with Epilepsy and sharing information about this natural solution that has so many benefits, I have been able to help hundreds of people so far improve their quality of life and that is extremely rewarding.

On the 3rd day of shopping,  this woman shared with me

Baby Boot CampLauren Russo & Jennifer Stover
Get Fit with Baby Boot Camp

Why were you inspired to start your business?

We were inspired by our children to enter into a partnership to own Baby Boot Camp (a stroller fitness / mommy and me workout group). Finding the time, effort, and support (or simply a babysitter) to do something for ourselves can truly be a challenge for us moms, especially new moms. Creating a safe space for moms to get out, get their sweat on, feel good about themselves all while being surrounded by a social environment for both themselves and baby is priceless!

We also wanted to show our children what it meant to be the very best version of ourselves, both inside and out. Fitness and wellness not only go hand in hand, but are a lifelong commitment that we both wanted our children to grow up with, understand, and appreciate. One goal of Baby Boot Camp is to help women recognize the importance of taking care of one’s body and passing the knowledge onto our children who are ALWAYS watching. We hope to accomplish this goal through workouts that are both challenging and educational in a supportive and welcoming environment.

How have you evolved as a woman since starting your business?

Children are a blessing; however, being a mom, especially a new mom, can be overwhelming and isolating at times. Since taking over ownership of Baby Boot Camp, we have been able to find, expand, and cultivate our “tribe” to support one another. This tribe has been a community of supportive moms who “just got it!” We have been inspired by the friendships we have made and are committed to taking care of our bodies and living healthy lifestyles. We believe fitness is both psychological as well as physiological and strive to provide a complete connection between the two. We hope to share our experiences of our “mom journies” and help other moms feel beautiful both inside and out.

On the 4th day of shopping,  this woman shared with me

Kirsten McCormick, Newborn Care Specialist
Get Help with Baby Dreamers

Why were you inspired to start your business?

Ever since I was a young child, I had a love to care for children. In 2016 I worked for a family of triplets and they also had a sleep trainer who assisted me through the night. When I saw the benefits of a well nights rest for a baby, I knew what I wanted to learn next. I started researching on my own and started practicing with my clients (with mom’s permission, of course). I received satisfaction from giving the gift of sleep to moms, dads, and babies and decided that this is what I wanted to do for the rest of my life.

How have you evolved as a woman since starting your business?

Since starting my business I have become more independent. I have put a lot of pressure on myself to become the best at what I do. I have a lot more respect for mom’s and know that sometimes its ok to ask for help.


On the 5th day of shopping,  this woman shared with me

Susan Vernicek, CEO of Identity Magazine, Mindset Mentor
Discover Your Power & Ignite Your LIFE

Why were you inspired to start your business?

I started my journey at the age of 25 while working at 9-5 corporate job. I was lacking self-esteem and confidence as I manipulated my very own face in photoshop for hours at work. It was part of the job. Because I was already depressed from not appreciating my current lifestyle; I wanted to create a safe place for women to be perfectly imperfect and embrace their flaws and all. Back then, nobody was sharing their vulnerability like today, which is awesome. Over the years, the magazine has evolved as have I. Bestselling Author, speaker and a coach now–igniting the lives of women.

How have you evolved as a woman since starting your business?

I’ve matured so much over the years and I know I wouldn’t have grown and evolved the way I have if I stayed in a 9-5. Being an Entrepreneur, my own boss has pushed me to new levels. I’ve earned close to a million since 2006, and to me that is so rewarding and proof of my capabilities. I can manage and delegate, sell, speak, write, be authentic and never feel like I’m working. The best part about starting a business or if you are looking to start a side hustle is that the opportunities are UNLIMITED. You can have it all!

On the 6th day of shopping,  this woman shared with me

Sarah Williams
#Beconnected with Moms of Business

Why were you inspired to start your business?

Simply enough, I felt alone.   I loved the idea of being in business for myself, being my own boss, but never actually wanted to feel alone.   The idea of building a culture and community based upon respect, grit and grace were essential to me.   Having this family of mom Entrepreneurs that just “get it” is truly the best gift I could give myself and my blooming business.   Plus it’s always fab when you can make new friends, help other women on their journey and be profitable!

How have you evolved as a woman since starting your business?

Wow, a lot!! Not only as a woman but as a mom, friend and wife, I’m finally discovering the type of self care that fills my cup.   I discovered what truly makes me feel fulfilled as a women and it is the most empowering feeling.   Not only has my confidence been boosted but I now am able to surround myself everyday with women who are driven, talented and kind!!   Everyday I wake up motivated and inspired knowing I’ve got a tribe that will always have my back and I’ll ALWAYS have theirs.  

On the 7th day of shopping, my true love gave to me…

Justine Boone

Why were you inspired to start your business?

Because I saw so many women around me struggling with what to wear, how to put it together, a low self confidence and esteem I really wanted to find a way to bring easy styles to the everyday women. That when she leaves the house and looks in the mirror she hold her head up high and is excited and ready to take on the day! For most this isn’t easy, we don’t have the tools we need to do this in a timely fashion.

That’s why it’s become my mission to remind women they don’t have to be going anywhere special to feel special! I teach 30 second styles anyone can master, How to throw things together and accessorize like a fashionista because when you feel put together you smile more, your confidence gets a boost and you feel amazing. Through our styling services you’ll be given the tools and even free accessories to implement into your wardrobe! I love seeing women’s lives transformed through style! It truly makes a difference!

How have you evolved as a woman since starting your business?

You would have never come to me for fashion advice years ago! In fact when I started my business I was a stay at home mom who wore sweatpants and was covered in all things baby! I looked in the mirror and knew I needed a change, I felt I was losing who I was and was frustrated with how I felt inside and out. Because of putting myself outside my comfort zone I grew and learned! I knew others struggled the way I did and I knew I had to help! I am stronger and more confident now than ever before.

My business gave me new eyes for women around me, for the world and my part in it. I’ve expanded my brand and business into so many avenues and personally was called to make a difference outside the business world and my family was lead into adopting our 3rd child. When you set out to change lives usually your life is changed the most. I love reminding women they were made for such a great purpose, they are special and they are beautiful!

On the 8th day of shopping, this woman shared with me…


Colleen Fay
Zen Babies Massage

Why were you inspired to start your business?

26 years ago as a Medical Massage Therapist and pregnant with my son, I was introduced to Pregnancy and Infant Massage. This class changed the trajectory of my massage practice and my future. I became aware of the importance for massage in these two areas. As a pregnant woman, I had a need for self-care and loved how massage brought awareness for a way to cope with the stresses and changes in your body. The biggest impact for me was the effect of massage on infants. I learned to share easy-to-duplicate massage techniques with parents.   I also taught hands on healing methods to help relieve, colic, gas constipation, congestion, and the the discomfort of teething. Zen Babies Massage offers soft, calm and non verbal communication with your little ones, letting them know they are loved, wanted and safe.

How have you evolved as a woman since starting your business?

Every Zen Babies Massage class is unique, I’ve learned as much from my clients as I’ve taught. As women, we are powerful and strong, I now embrace that it is OK to want the best for me as well as for my family. As an entrepreneur, I am confident and secure. I love the brilliant way massage has connected me to the my inner nurturing self and that I am able to share that everyday.

On the 9th day of shopping, this woman shared with me…

Nicole McClue
Paparazzi Accessories

Why were you inspired to start your business?

I remember as a child hanging out in my Mom’s picture framing and art gallery. She taught me the value of being an independent business woman. She was a true warrior in everything she pursued and fought for. When she passed away after a ten year battle with breast cancer, it felt as if I lost a part of my direction and purpose. She was my cheerleader and guidance.  I was also inspired to start my business by seeing how intriguing it is with the selling of jewelry on Facebook lives. Plus, my daughter loved the accessories as well. It was and is a very convenient business format.

How have you evolved as a woman since starting your business?

I’m so much more confident and more willing to take on challenges to grow. Seeing how much of what I want to represent to my daughter, it was crucial to have the right business for my needs. First and foremost, schedule flexibility was and is paramount. Is it accessible for all? Not an elitist price range? Most of all, is it fun and stylish? Paparazzi has met those needs for me, and in turn I love seeing how it’s benefitting my family, friends, and team members. It has become a humbling and very rewarding experience.

On the 10th day of shopping, this woman shared with me…

Delcy Kozul
Get Kitchen Ready with Tara At Home  

Why were you inspired to start your business?

I was inspired to start my business as a Tara At Home consultant because the mission of gathering loved ones around the table more often really touched my heart. I had a career as a court reporter where I worked around the clock with deadlines to meet and I was constantly on my computer even when on vacation with my family. Now I have been able to cut down my hours with court reporting to focus on a business that I have true passion for that is centered around helping others gather more with their loved ones around the table and spend more quality time with my family!

How have you evolved as a woman since starting your business?

Being a Tara At Home consultant has helped me evolve into the real me that I didn’t even know existed! I have always considered myself to be an introvert but now I’m calling myself an extrovert in training! I think that is why I chose a profession in court reporting because I didn’t have to talk to anyone, only listen and type down what I heard. I now have a voice!! I now love using my voice to share these beautiful products that are designed to save space and time in the kitchen so that everyone can enjoy lingering around the table longer to enjoy conversations.

On the 11th day of shopping, this woman shared with me…

Live Aha JewelryWendy Sosik  
Live Aha

Why were you inspired to start your business?

I wanted to be of service to others and help them understand the connection between the mind and body and that they create their reality.

Help people shift from feeling like they’re victims of their life to master creators of their life.

My intention is to help others “wake up” sooner than than later in life.\

How have you evolved as a woman since starting your business?

My evolution as a woman has been accelerated by doing the work necessary to create and grow my own business.

As a result I have Experienced great awareness, peace frustration and resolve and it’s all good.

On the 12th day of shopping, this woman shared with me…

Jenna Honrath
Co-Writer  at  The Jersey Moms,  designer  at  HenryClaire Boutique  and  Independent Beauty Consultant  at  LimeLife by Alcone

Why were you inspired to start your business?

I was inspired to join such an amazing makeup and skin care company because I wanted to bring confidence back to other women. I was also further inspired by my children to start up two more businesses because they give me the strength and encouragement to show my talents.

How have you evolved as a woman since starting your business?

I have evolved as a woman from my businesses through passion and growth. I have gained so much confidence to show the true me, and I have learned that this is what being a true woman is all about.    www.limelifebyalcone.com/JennaValentine |  www.thejerseymoms.com |  http://henryclaireboutique.etsy.com


Follow us on our FACEBOOK page as we will be featuring and celebrating   each of these women!

Identity Magazine is all about guiding women to discover their powers  of Self-Acceptance,  Appreciation, and Personal  Achievement.  We ask that every contributor and expert answer    the Identity 5 questions in keeping with our theme. Their answers can be random and in the moment or they can be aligned with the  current article they have written.  In that way, and as a team, we hope to  encourage  and motivate  each other, thus inspiring  you to Get All A’s.

1. What have you accepted within your life, physically and/or mentally?  Additionally, what are you  still working on accepting? Now, we’re not talking about resignation, rather stepping into, embraced, and owned.

I’ve accepted, embraced and faced FEAR.   I spoke to it and took the steps to move further away each time until fear disappeared.

2. Appreciation is everything. What have you learned to appreciate about yourself and/or within your life, physically and mentally?  On the other hand  OR in contrast,  are there elements of who you are that you’re still working on  appreciating?

Ugh, I soo appreciate opportunity and the   way I see life now.   I’m able to see the benefits in struggle, obstacles, love, life, the work my journey takes… I’m grateful.

3. Share with us one of your most rewarding achievements in life? Tell us  not only  what makes YOU most proud  but also  share the  goals and dreams that you still have.

Release fear and going after all of my goals… running this magazine, publishing books, speaking, and creating my new online program.

4.  Of course, we  all have imperfections,  or  so we think.  In truth,  we are all perfectly imperfect. What are your not-so-perfect ways?  Likewise,  what imperfections and quirks create who you are–your Identity?

HA! I’m loud, bold and not everybody likes it.   It’s okay because those who I am meant to serve and empower will stick around  😉

5. “I Love My…” is an outlet for you to  appreciate and express  all the positive traits that make you…well…YOU!  In fact, sharing  what you love about yourself will make you smile, feel empowered, and uplift your spirit and soul. (We assure you!)  Therefore,  Identity challenges you to complete the phrase “I Love My…?”

I love my ability to go for it–life, love, happiness, success!




Photo by  Kira auf der Heide  on  Unsplash


About the author

I’ve experienced imposter syndrome and so has pretty much every Mompreneur going after what she wants.

Susan Vernicek

Mindset Coach, Susan Vernicek ignites and empowers Mompreneurs who struggle to discover their balance between MomLife + BizLife. For over a decade she's been helping them create a winning Mompreneur Mindset so that they can consciously thrive at home and KILL IT in business —without feeling guilty and letting go of the comparison game.

With 14 years of experience and overcoming her own emotional, financial, and physical rock bottom, she's now thriving as a Mompreneur.

She's not just a mindset coach and igniter, she's known as the Mindset + Achieve™ coach, a #1 Amazon Bestseller, and Speaker. Move from autopilot to achieving in MomLife + BizLife! To connect directly, please Email Susan at Susan@susanvernicek.com

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