Congratulations on your achievement! Your team has poured in endless hours on a recent launch, which has now been finished. Now comes the exciting part: organising a launch party to share it with the rest of the country. Below are exclusive launch party ideas to help you plan a party that is as fun as the project you’re launching.
What are you planning to launch?
Is it a new advertisement or fundraising plan, a great cookbook, a proprietary wine blend, or a genius new piece of software? Let the commodity itself the driving force behind the planning. It may seem obvious, but you must ensure that the message is apparent to the visitors — that is, avoid relying solely on the event’s architecture, as people may overlook why they’re there. Start dreaming until you’ve got a clear vision in your head.
Your PR team should look after journalists, media, and influencers, but some of the work will fall into your company’s hands as well. Instead of inviting the most powerful or famous people you can find, try to invite the right people for your company. That isn’t the most well-known name in the world. Is it, for example, your goal to attract sales leads? If that’s the case, enlist the help of your sales team and invite their contacts.
Make Your Event Colorful
Color is an easy place to start, regardless of the budget or scale of the case. It can seem suffocating if you cover the space with your product’s trademark colours! Make a palette that complements (rather than overshadows) the paint scheme. Choose neutral table linens (creamy white, brown, or shades of grey) as the foundation, then incorporate bursts of colour with centrepieces, up lighting, and even the staff uniforms.
Welcome Your Guests In A Great Way
The beginning and conclusion of an incident are still remembered. Let sure they’re recognised! Place food trucks or a mobile bar between the parking lot and the front door to start. This way, you will get down to business with the eating and drinking! This obvious-yet-innovative launch party concept will crack the ice and, most importantly, shorten the queues for food and drink inside.
Use Custom Labels On Water Bottles
Now, this is going to be one of the best and most creative ideas. Use custom labels on water bottles to serve your guests. This way, your brand name will reach out to everyone, and you will get a good amount of publicity. Whether you have big or small bottles, just serve them, and your brand will get to enjoy the right publicity in an instant.
Keep Your Visitors Engaged
Busy people have a habit of rushing around open-house events in order to merely “get up.” Using everyone’s imagination as a way to hold them at the launch party is a clever idea. Find a service that complements your product or style, such as an airbrush tattoo artist, a bartender who can offer a short mixology class, or a braid bar staffed by a local stylist. It will not only make them laugh, but it will also serve as a perfect dialogue starter.
Introduce Your Team In The Best Way
They’ve put in a lot of effort, and now they’re putting their job on display for us to see. Prep ahead and film them working, creating, engaging, celebrating, or otherwise shaping the product for which your amazing party is being held. Allow the video editing team to have some fun with the videos by speeding it up, adding effects and filters, layering it with sound, and then displaying the edited video on screens during the case.
Have A Creative Menu
Match your menu to your overall style! Small bites are often a winning, innovative launch party concept, whether upscale and sophisticated or quirky and friendly. Miniature versions of complete, composed entrees, as well as fun carnival treats like cones of fries and mini corn dogs on a stick, are available. Pork BBQ sliders or street tacos with a margarita shot are a sure-fire way to open up and have a good time.
Plan Out A Great Grand Finale
The most successful parties are those that leave guests wanting more. Send guests out the door with the promise of a fireworks display outside or a dance troupe leading the way — modern, Latin, or belly-style. Is it exaggerated? It is, of course.
Conclusion
Marketers frequently dread organising new company launch events. There’s simply too much to do: choose catering, find a venue, organise promotional clothing and materials, and so on. Furthermore, different people within the company may have very different expectations – such as sales prospects, media coverage, or high-powered attendees – which the organiser may or may not be able to meet. At the very least, they won’t be able to do it without the entire team’s assistance.
If you’ve hired a marketing agency to help you plan this event, you’re already halfway there. They’ll make sure you have the right venue, the right food and beverages, and that everyone is aware that the event is taking place.
