Creator of Identity Magazine, Susan Vernicek, and her role as a leader for Believe. Inspire. Grow. ( B.I.G. ) spearheaded an exclusive, unique event for Women Entrepreneurs. “The Power of Collaboration over Competition.”
B.I.G. focuses on community and relationships because they know women entrepreneurs often face unique challenges in their personal and professional worlds.
Susan wanted to explore how working together can elevate our businesses and drive success.

This event had 3 parts:
- Model for a professional headshot
- Mingle to build relationships and participate in a collaboration experiment
- Receive marketing through B.I.G. and Identity Magazine.
We had a BLAST!
Let’s explore the benefits of collaboration in today’s world of business and entrepreneurship.
DON’T THINK ALONE.
The Competitive Mindset
Competition can breed stress, secrecy, and hostility. Focusing solely on beating others can limit creativity and innovation.
The Collaborative Mindset
Collaboration encourages shared growth. It promotes an open exchange of ideas, resources, and support.
The Power of Networking
Collaboration opens doors to new connections. Networking can lead to partnerships, mentorship, and valuable insights.
Strength in Numbers
Collaboration allows you to pool resources. Joint ventures, co-marketing, and shared expenses can be game-changers.
Diversity of Skill Sets
Collaborators bring diverse skills to the table. Combining different strengths can lead to innovative solutions.
Building a Collaborative Ecosystem
Seek collaborations. Join industry-specific groups, attend networking events, and engage in online communities.
Overcome Fears
Address common fears like trust issues and fear of losing control. Emphasize the importance of clear communication and setting expectations.
Nurture Collaborative Relationships
Building trust is key to successful collaborations. Regular communication, mutual respect, and shared goals are essential.
Measure Success
Define goals and metrics for collaborative projects. Evaluate the impact on your business and adjust strategies accordingly.
The Ripple Effect
Collaboration extends beyond individual businesses. It benefits entire industries and empowers more women to become entrepreneurs.
Collaboration over competition is not just a buzzword; it’s a strategy for success.
As women entrepreneurs, let’s support each other, create thriving ecosystems, and change the business landscape together.







