Protect Your Powerful Brand: Get It Right from the Start

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Written by TeamIdentity

Give your powerful brand the attention it deserves by preventing copycats and cultivating a positive reputation.

So you’ve started to develop a powerful brand that you’re sure is going to have a big impact, but now what? If you’re pretty certain that you have something special to offer, the next step should be to find out how you’re going to protect your wonderful new brand. You might have come up with something different, but you can guarantee that there will soon be copycats if it proves to be successful.

You can’t really stop people doing something similar to you. But you can prevent them from copying your ideas in several different ways. From your name to your products, there are clever steps you can take to make your brand not only memorable but also one of a kind.

Make Your Powerful Brand Unique

Creating a unique brand probably seems like an obvious step. But what exactly does that mean? It’s not easy to do something that no one has ever done before. It’s likely your brand is riffing on something that has come before. You might not be doing something completely revolutionary, but that doesn’t mean you have no hope of standing out. There’s bound to be something you can do within the space you’re launching your business that none of your competition is doing. Or if they are already doing it, they can’t do it as well as you can or in the same way.

Developing a unique brand is one of the best ways to protect it. If no one else can copy your brand voice or deliver customer service in the same way you can, you can help guarantee that your customers will remain loyal.

Protect Your Powerful Brand Name

Coming up with a name is likely to be the most time-consuming thing you do when coming up with your brand. It needs to stand out, but it can’t sound too weird. It needs to say something about your brand, but you’re probably going to struggle to get one or two words to encapsulate everything you want to say. It’s worth taking the time though, so you can get a name you’re happy to live with for a long time.

Once the naming process is complete, you’ll understandably want to protect it. You don’t want anyone else coming into the same space as you and confusing customers with an identical or similar name. So how do I trade mark my business name, we hear you ask? There’s a process you’ll need to follow to register your trademark, which will prevent businesses in the same field as you using the same name. You’ll need to file a trademark application with the US Patent and Trademark Office, which will then need to be examined for approval.

Remember that if you trademark your name, you have a duty to protect it. That means you have to keep an eye out for copycats and challenge them when you find them.

Copyright is another type of intellectual property that you would do well to understand. It covers various types of creative works and can be an important area of law for helping to protect your brand. Copyright could help to protect graphics, written content, video, artwork, and certain products.

You don’t need to do anything to ensure copyright protects your work. It applies automatically, and you can bring a legal case if you ever need to protect your copyright. If you want some extra protection, you can do a few things. For example, a proper paper trail (or digital trail) of when certain works were created can be handy. If you ever need to prove that a work belongs to you in the future, it might be useful if you can show you created it before anyone else.

Of course, copyright is also about making sure you don’t copy anyone else. If you want to protect your brand, you should also think about how to protect its reputation. And ensuring you don’t copy anyone else’s work, whether on purpose or accidentally, is a big part of this.

Explore Patenting Options

Patenting could be a possibility if you’ve come up with a unique product that you want to sell. Patenting a product means you can prevent other people from copying its design. Maybe you want to patent a new invention that you think has some unique design elements.

If you’re thinking about patenting a product design, it’s a good idea to hire a patent lawyer. The legal issues surrounding patenting can get complicated, so it’s definitely useful to have an expert on your side. To get a patent for a design, you have to show that it’s unique and that you have invented it. It can take some time to secure a patent, often years, so it’s not something you want to do lightly.

Protect Your Brand Reputation

Protecting your brand isn’t just about stopping people from copying your hard work. It’s also about cultivating a reputation that you can be proud of. A good brand reputation is vital if you want to find and keep customers. If your reputation takes a hit, it can be difficult to recover. Luckily, there’s so much you can do to grow a positive reputation and become a brand your customers can trust. You can start by making sure you’re always able to fulfill your promises, showing that your brand is trustworthy and reliable.

Customer service is often at the center of your brand reputation. If you don’t treat your customers well, they’re certainly not going to recommend you to others or provide you with repeat business. You need to think about how your customers want to be treated and what they’re looking for from your customer service. This can range from what communication channels they prefer to use to what tone of voice you use when you’re talking to them. And if your customers have any problems, they expect you to be able to deal with them properly.

There’s no point in building a powerful, unique brand if you don’t protect it. Give it the attention it deserves by preventing copycats and cultivating a positive reputation.

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