How Does Your Brand and Operations Stand Out From Others?

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Written by TeamIdentity

How does your brand and operations stand out from others?

Not every business can reinvent the wheel, especially when it comes to your brand and operations. After all, why would you need to? The wheel, or the concept of the wheel serves as the perfect metaphor to describe, is already perfect. You don’t need to fix it, even though marginal improvements could help.

For example, we don’t expect an Italian restaurant to necessarily revise and rework classic recipes. Some might, and that’s great, but it’s very important for this classic cuisine to be treated with respect and to provide good quality ingredients. Get the basics right, and then move on from there.

The truth is that all businesses need to stand out in some way.

That’s the hallmark of advertising – the USP, or unique selling point, should be what convinces a possible buyer to divest from another firm and invest in yours.

So, how does your brand stand out, when your operations are similar to others? In this post, we’ll offer a few helpful means of doing just that.

Your Heritage and Insight

A particular brand narrative can still be curated even if you’re quite similar to other firms. For example, with the best digital marketing for franchises, even if you share a similar name and operational entity as a chain of stores, you can use your location, heritage, insight into the local community, and placement as a fantastic part of your sales process. This not only makes your firm relevant to the particular audience you’re gunning for, but it gives you a unique grounding point to sell from.

Your People

It might not seem as though people really care who works at your brand, but having strong personalities and proud staff can make all the difference. This is especially true if you’re a local business trying to seem more human and relatable than a chain, which you have a good chance of doing. You might even put yourself front and center so your staff doesn’t have to be a public presence on your website. In your advertising material you could show your workplace, you serve customers, or the beliefs and principles of your brand and how the staff embody that. It all makes a difference.

Brand and Operation Success

You might have a similar brand setup to other firms in your field, but your achievements could be entirely different. Maybe you’ve been providing managed IT services to hospitals or clinics in the area and as such, have been instrumental in helping a range of patients in a particular city.

Perhaps you’ve donated a good portion of your profits to sustainability efforts, or your firm has managed to save money for other businesses in your field.

Putting these facts and figures front and center can help you showcase your worth and validity in the field. Maybe a possible customer will look at that and want to be part of your success or become helped by it.

With this advice, we hope you can help your brand stand out as best as it can. It might take a little time to achieve, but finding your niche, even if you’re quite similar to others, can be helpful.

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