About Identity

Where Moms with Businesses Have the Audacity to Achieve™

For over 20 years, Identity Magazine has been more than a digital publication; it’s been a movement.

Today, we proudly serve a bold, evolving audience:
moms with businesses who are ready to build, grow, and thrive, without losing themselves in the process.

Our Mission

Identity Magazine exists to empower women, specifically mompreneurs, female entrepreneurs, and women building multiple income streams, to step into their fullest potential.

Our philosophy is rooted in our signature framework:
Self-Acceptance. Appreciation. Personal Achievement.

Because when a woman:

  • Accepts where she is
  • Appreciates what she has
  • And takes aligned action

She doesn’t just grow, she transforms.

What We Stand For

We are not your typical lifestyle or business publication.

You won’t find:

  • Surface-level success tips
  • Unrealistic “balance” advice
  • Or highlight reels that make you feel behind

Instead, you’ll find:

  • Real stories from real women building real lives
  • Business strategies for moms growing income streams
  • Mindset tools rooted in self-awareness and action
  • Wellness, productivity, and personal growth that actually fit into MomLife + BizLife

We believe success isn’t about doing more, it’s about becoming more of who you’re meant to be.

The Identity Woman (That’s You)

You are ambitious but stretched.
Driven but human.
Capable but sometimes overwhelmed.

You’re building a business, raising a family, and trying to create a life that actually feels good to live.

You’re not looking for perfection.
You’re looking for:

  • Clarity
  • Confidence
  • Momentum

And most importantly, permission to do it your way.

That’s exactly what you’ll find here.

The Identity Experience

Identity Magazine is your space to:

  • Learn how to build multiple income streams
  • Strengthen your mindset using proven frameworks
  • Read stories that reflect your real life, not a filtered version of it
  • Grow in both your MomLife + BizLife without guilt or comparison

This is where personal development meets real-world execution.

The Butterfly Effect

Our symbol, the butterfly, represents transformation.

Just like you, it evolves through stages, challenges, and growth.

Your identity isn’t fixed.
It’s built through:

  • Your experiences
  • Your choices
  • Your willingness to evolve

And every layer you grow into?
That’s where your power lives.

Our Community

Identity is a collaborative platform made up of:

  • Writers
  • Coaches
  • Experts
  • Everyday women doing extraordinary things

We invite you to:

  • Share your story
  • Contribute your expertise
  • Advertise your business aligned with our mission

Because when one woman rises, we all rise.

Meet the Founder, Susan Vernicek

If you’ve ever thought, “Why does building a business feel harder now that I’m a mom?”, you’re not alone.

And you’re exactly who Susan built this for.

Susan Vernicek is a Multiple Income Streams Coach, an entrepreneur of over 20 years, and the founder of Identity Magazine, a national digital platform for moms with businesses.

She helps women build profitable businesses, create multiple income streams, and step into financial independence—without guilt, burnout, or comparison.

Through her signature A-Game Approach, Susan teaches women how to:

  • Strengthen their mindset
  • Take aligned, strategic action
  • And build a life that supports both their business and their family

Her work combines mindset mastery with real-world execution, because success isn’t just about thinking differently, it’s about moving differently.

Susan’s journey didn’t start at the top.

In her early years, she faced:

  • Financial struggle
  • Debt
  • Weight gain
  • A lack of direction and confidence

It was during a breaking point in a corporate 9–5 job that she made a decision: to stop playing the victim and start building a life by design.

That decision led to the creation of Identity Magazine, and ultimately, a multi-stream income career that includes:

  • Coaching programs
  • Speaking engagements
  • Books and digital products
  • Content marketing and media

Today, Susan is known for her high-energy coaching style, powerful frameworks, and ability to help women turn ideas into income.

Her work has been featured in major media outlets, including:

  • The Huffington Post
  • Thrive Global
  • Yahoo
  • Medium

And she continues to inspire women through:

  • Coaching programs like Mindset + Achieve™
  • Speaking stages
  • Her podcast, Your A-Game Podcast

Her mission is simple: To help moms stop waiting and start becoming the woman who achieves it all.