About Us

The Identity Mission

Safe and nurturing ground for women, national digital publication, Identity Magazine, provides a community for them to voice their stories and benefit from articles contributed by others who share the same dreams, goals, and challenges. Not your average beauty and fashion publication, Identity prides itself on offering substantive pieces on, among other topics, nutrition, emotional and physical health, career, and self-help. Ultimately, Identity serves as a resource, or better, a spark, that ignites every woman’s flame, accelerating her journey toward self-discovery. Identity addresses her hopes of well-being and self-actualization with anecdotal inspiration by way of online content available for all to consume and savor.

Our mission is to empower women to get all A’s in the game of life by discovering their power of Self-Acceptance, Appreciation, and Personal Achievement. We believe that once you accept, embrace, and own a situation or circumstance and show gratitude and appreciation for what you currently have, it is then that you can achieve at a greater level within yourself and your life.

The Identity Experience

We are all individuals in our thoughts, interests, beliefs, and experiences. Each of us harbors our own fears, doubts, questions, and insecurities. That’s why we bring you a positive and safe place to turn to for information, inspiration, support, sharing, and permission to just be who you are.

We allow you to be perfectly imperfect.

You won’t find articles on our website about the latest and greatest diets, fashion fads, celebrity chatter, and beauty miracles. Why? Because there’s enough of that in the world, and we understand that there is no quick fix when it comes to your mental or physical health. The full Identity experience allows you to embrace your inner self, to love who you currently are, and to achieve your potential without comparison to anyone else. Our articles and insights reflect these important philosophies of self-love and self-help.

The Identity Woman, You!

Whether you’re a wife, mother, student, business professional, teacher, or artist, you are the Identity woman. You’re strong and intelligent, funny and curious, ambitious and outgoing, and open to new ideas that will make a worthwhile difference in your life and the life of others. You’re caring and nurturing, often more focused on home and work obligations than you are on yourself. You go all day, yet can’t resist the urge to curl up on the couch with a good movie or book. Separate from that, you’re a woman with moments of discontent, like us all, and at times feel less than self-confident, and alone in your concerns. You need a place to reach out. Identity provides that safe space.

Identity is designed by women and for women. It’s an online community for those of us who have no interest in feeling inferior while looking at the airbrushed and enhanced cover girls who dominate our media, and who we sometimes feel compelled to emulate. The Identity woman doesn’t want to be constantly reminded of who she’s not, she wants to know that who she is, currently, is far more than enough.

The Identity Butterfly

We embrace the butterfly as a symbol of our uniqueness and the personal journey we are each traveling. Not one butterfly looks alike, and this is a reminder that we don’t need to compare ourselves to anyone else around us–because we are talented and beautiful just the way we are.

Like our own identities, a butterfly morphs through many stages and layers during its lifetime. The changes we face–day in and day out–help shape our identities into the multiple layers that make us who we are. Our identities are made up of our physical, mental, and spiritual selves, as well as our hobbies, religious beliefs, education, intelligence, and unique viewpoints. We embrace the belief that our identities run far deeper than what can be seen on the surface.

The Identity Community

We invite you into our community of women who are eager to support you and learn from you. In our community, we celebrate the real layers that make us each unique and we share our personal experiences and personal stories. This is a not a place where you will leave feeling like you need to change…but a safe haven for women who desire to evolve and become stronger through the support of others.

The Identity Community is comprised of readers and writers, who spark rich discussions and learn from one another. We’re always looking for women to join our panel of writers and columnists and share their tips and advice with our audience. We also allow paid advertorial that only supports our mission and message to best serve you.

Click HERE to share your story, experiences, and tips!

Susan Vernicek: Confidence Speaker

Meet the Founder, Susan Vernicek

Do you feel like you’re working so hard to achieve and thrive within your MomLife + BizLife, and yet you feel like you’re struggling? 

Is the multitasking, people-pleasing Mompreneur life even worth it and are you still chasing the balance game in it all? 

I totally, stinkin’ get it. 

The chaos, the feeling behind the hour on the hour. You’ve got meals to makes, picky kids to feed, houses to clean (or laundry to decide to put away or leave in the corner), proposals to write, a social media life to nurture, a business to scale online—Oh, and self-care, personal development, and everything in-between the dreams of experiencing the harmonic MomLife + BizLife you desire, right?

I’m here to help you achieve the Mompreneur dream without guilt and without comparing yourself to anybody else. I make it easy for you because I’ve discovered the secret formula and science that creates a winning Mompreneur Mindset.

With over 13 years of experience and overcoming my own emotional, financial, and physical rock bottom, I’m now thriving as a Mompreneur myself. I too struggled to believe that I’d find the flow and groove I once had before marriage and now being a mom of two—double the trouble with twin toddlers.

My purpose now is to help you discover your confidence as a woman, as a conscious mother, and as a badass business owner.

I was lucky enough to travel the world in my twenties, but it was eventually time for me to come home. I found a 9-5 cube-life career with no windows and timed lunch breaks. I was living back at home, sixty-five pounds overweight, thousands in debt, single, and depressed. I was playing the victim when I simply was resisting my journey of life. It was in a frustrating moment at work that I wanted to create a safe place for women to embrace and share their personal stories, flaws, and all. I felt lost and lonely in my experiences and that’s when my first baby, passion project was born. 

I created IdentityMagazine.net, a wellness magazine that empowers women to transform through Self-Acceptance, Appreciation, and Personal Achievement—“Get All A’s in the Game of Life”.

From here is when I made the decision to go all-in with being an Entrepreneur by hiring a sales coach, a business coach, and investing in an online marketing course. Over the years, as I discovered more of my passions and hired by organizations for speaking year after year, I decided to become certified in Life and Mindset coaching, nutrition, and fitness.

I continue to spread my inspirational energy and expertise worldwide via workshops, conferences, Podcasts, TV, and digital and print channels. You can find my articles and tips cited online in The Huffington Post, EmpowHER, BlogHer, Thrive Global, Medium, and Yahoo Shine; as well as in books and magazines published by Harper Collins, Bright Street Books, Reinvention Press.

Let’s move you from living on autopilot to achieving in MomLife + BizLife! Learn more about how I can best support you HERE.