Category - The Promo Whisperer

The Promo Whisperer is where strategy meets creativity in the world of branded merchandise. Each column pulls back the curtain on how to transform everyday promo into a powerful brand touchpoint. From insider tips and trendspotting to stories that showcase what’s working now, Melissa Kontir shows readers how to choose products that connect, inspire, and deliver ROI. This column is your guide to doing promotional products right—and differently.